HYPR, a media and talent agency that began in Australia and New Zealand, is rapidly becoming a global leader in influencer marketing and digital media management. The agency’s origins in esports laid a strong foundation, but HYPR’s evolution has taken them far beyond the gaming world. Today, HYPR manages top influencers, talent, and brands across various industries, bridging the gap between content creation and brand partnerships.
What started as an agency rooted in competitive gaming has grown into a media powerhouse, with HYPR now expanding into the US market. Their unique blend of experience in esports, influencer marketing, and brand campaigns is helping them redefine what it means to be a full-service media and talent agency in the modern digital age.
Esports Beginnings: Building the Foundation
HYPR’s story begins with esports, a fast-growing industry that has since shaped much of the modern digital media landscape. Before launching HYPR, co-founders Aiden Hiko, Nick Bobir, and Josh Harvey were at the helm of the Chiefs Esports Club, Australia’s most successful esports team. Managing a top-tier team gave the founders invaluable insights into the inner workings of gaming communities, competitive play, and fan engagement.
The Chiefs Esports Club wasn’t just any team—they dominated the Australian esports scene, participating in international competitions and building a loyal following. This success gave HYPR’s founders a deep understanding of how digital media and online communities interact, insights that would later prove critical in their transition to influencer management.
“We cut our teeth in esports, and that shaped our approach to talent management and media strategy,” says co-founder Nick Bobir. “Esports is all about community, passion, and authenticity—those same principles apply across all forms of digital media and influencer marketing.”
The Transition to Talent and Influencer Management
After their success with the Chiefs, HYPR’s founders saw an opportunity to bring their knowledge of esports into the broader world of digital media. They launched HYPR with a clear mission: to help talent and influencers build sustainable, long-term careers while giving brands access to authentic, engaged audiences. By expanding their focus beyond esports, HYPR was able to grow into a full-service media agency that represents talent across a wide range of industries, including fashion, entertainment, and gaming.
“We saw the potential in the broader influencer market and knew we could bring something different to the table,” says co-founder Josh Harvey. “Our background in esports taught us how to work with talent in high-pressure, high-engagement environments, and that translated perfectly into the influencer space.”
HYPR now manages a diverse roster of influencers and talent, from social media stars to athletes and gaming personalities. Their ability to work across different industries and platforms has set them apart in the competitive influencer marketing world. Today, HYPR is known for creating powerful, long-term partnerships between influencers and brands, helping both sides achieve meaningful results.
HYPR’s Evolution into a Media Powerhouse
What makes HYPR stand out as a media agency is their ability to operate in multiple verticals while maintaining a focus on authenticity and engagement. Whether they’re working with a gaming influencer or a lifestyle brand, HYPR’s approach is the same: build genuine connections between influencers and their audiences while delivering measurable results for brands.
HYPR’s expertise in esports and gaming has given them a unique advantage when it comes to understanding the digital landscape. They know how to reach niche audiences while also expanding an influencer’s reach to a global scale. This experience has helped them secure partnerships with major brands, including Red Bull, L’Oréal Paris, and Westfield, as well as managing campaigns for global influencers like UFC legend Rampage Jackson and gambling icon Mikki Mase.
“Our ability to move between industries and create content that resonates with different audiences is a big part of what makes HYPR successful,” says Aiden Hiko, co-founder of HYPR. “Whether it’s an iGaming campaign or a lifestyle collaboration, we know how to make the connection between the influencer and the audience feel authentic.”
Major Events and High-Profile Collaborations
HYPR’s success in the influencer and media space isn’t just theoretical—it’s backed by a strong track record of high-profile collaborations and events. Recently, HYPR orchestrated David Dobrik’s birthday party in partnership with Kirgo, one of the world’s fastest-growing online casinos. The event generated significant buzz both online and offline, highlighting HYPR’s ability to create experiences that merge influencer culture with brand marketing.
In addition to influencer events, HYPR has also been involved in sponsorships that capture the attention of massive audiences. For example, HYPR sponsored FaZe Clan’s party in Los Angeles, an event so popular that it had to be shut down early due to overcrowding. These events not only showcase HYPR’s ability to execute high-impact campaigns but also highlight their deep connections in the gaming and entertainment industries.
Expanding into the US: A New Frontier for HYPR
With their expansion into the US market, HYPR is poised to take their success to a new level. The launch of their website, createdbyHYPR.com, signals the beginning of a new era for the agency, as they look to expand their reach and establish themselves as a major player in the American influencer marketing space.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Nick Bobir. “We are incredibly fortunate to put our creators in positions where they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
HYPR’s US expansion is about more than just growth—it’s about leading the charge in the next generation of influencer marketing. By connecting Australian, New Zealand, and American talent with global brands, HYPR is helping influencers reach new audiences while giving brands access to fresh voices in the digital space.
The Future of HYPR: Global Leadership in Digital Media
HYPR’s path from managing Australia’s number one esports team to becoming a global media powerhouse is a testament to the agency’s ability to adapt and innovate. With their unique blend of esports expertise and influencer management, HYPR is not only thriving in the competitive digital media space but also setting new standards for what influencer-driven marketing can achieve.
Josh Harvey sees the US expansion as just the beginning. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” he says. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
As HYPR continues to grow, their influence in both the esports and influencer marketing worlds will only strengthen. With a forward-thinking approach and a commitment to authenticity, HYPR is poised to become a major force in the future of global digital media.
