If you live in Europe and are a fan of US-American sports events, Ross Alcock should be a household name for you. The expert in brand growth played a crucial part in the success stories ofInvasion Camp Group brands, bringing his clients and their massive audience together.
Alcock gained attention and respect in the world of marketing and social media working for the Invasion Camp Group alongside ‘Britain’s Best Boss’ Lee McAteer. As the head of marketing, he played a pivotal role in the creation and growth of a number of now well known Invasion Camp Group Brands. It’s his talent to take on brands that cater scenes, such as WrestlingTravel who bring UK fans to the major American WWE events, and help them reach the next level.
The two successors also gained global attention for transforming the Group’s office into the world’s largest adult ball pit, with over 200 million views all over the world. Last year, Alcock made an appearance on air, giving blunt interviews on the BBC about the state of the United Kingdom’s wrestling industry. His fresh opinion and delivery was shared and celebrated by many.
Now, Ross Alcock is launching his own media agency. Ducking Media specializes in helping blue chip organizations and sports teams gain substantial traction in the key demographic (18-30) through social media. Alcock is using his experience and vision to increase the growth of well established organizations beyond expectations, as well as transforming niche & scene conventions into major events. He does so with a passion and a success rate that speaks for itself.
A pioneer of his craft, Alcock is constantly finding new ways to address target groups and major audiences through social media, finding the right language, pushing the right buttons. It takes a little bit of boldness, but much rather empathy and a visionary approach. Both are promising a very successful future.