A Walkersville landscaping and hardscaping company founded by a U.S. Army veteran now has a full website documenting its projects, its service area across Frederick County, and the story behind its name. The site for All American Lawn & Landscape LLC was designed and built by the web design studio LinkStudios, and it puts the company’s completed patios, walkways, retaining walls and lawn work in one place for homeowners comparing contractors in the county.
The company was founded in 2024 by Chase Sherrard, who served with the 82nd Airborne Division, deployed to Afghanistan, and later worked as a Frederick County firefighter before starting the business. According to the company, it is a family-run operation, and the Sherrard household is a family of eight.
Where the name comes from
The name is not a patriotic flourish picked off a list. The 82nd Airborne Division has carried the nickname “All Americans” since World War I, when its original soldiers were drawn from every one of the then 48 states. The company’s About page ties its name directly to that history, describing the division’s mix of soldiers from across the country as “Different backgrounds. Different hometowns. One mission. One brotherhood.”
That page also lays out the values the owner says carried over from military and fire service into the business: discipline, accountability, teamwork and follow-through. Those are company statements, but they shape how the website itself is organized, with a published four-step process (consultation, planning and proposal, preparation and installation, and a final walkthrough) instead of vague promises.
What the website documents
For a small contractor, the most useful thing a website can do is let a homeowner check the work before making a phone call. The All American site leans on that idea. Its portfolio can be filtered by project type and by town, so a resident of New Market or Myersville can look for jobs completed near them. Project write-ups name the town and describe the work in specific terms. One Thurmont patio, for example, is listed as a Nicolock Blue Ridge paver patio in Westchester Blend with a Cambridge Mocha soldier course border.
The process page includes a before-and-after comparison of a Walkersville backyard where an overgrown planting bed along a split-rail fence was removed and graded into lawn, with three established arborvitae left in place. Projects like this rarely show up in a company’s marketing, because a cleared and graded slope looks less dramatic than a new patio. They are, however, the kind of job many homeowners actually need.
The site breaks the company’s work into five service lines:
- Hardscaping, including paver patios, walkways, retaining walls, fire pits and water features
- Landscape design and installation, from shrub packages to tree planting and flower beds
- Drainage solutions, including French drain installation
- Lawn care and maintenance, including weekly mowing, aeration, overseeding and seasonal cleanups
- Snow and ice management for homeowners, HOAs and commercial properties
It also publishes individual pages for ten communities: Frederick, Walkersville, Woodsboro, Libertytown, New Market, Urbana, Ijamsville, Middletown, Myersville and Brunswick. The company reports more than 500 completed projects and more than 70 customer reviews.
A license number in plain sight
One detail on the site is worth pointing out for any Maryland homeowner, whoever they hire. Maryland requires contractors who perform most home improvement work to be licensed by the Maryland Home Improvement Commission, and the commission lets the public look up a license before signing a contract. All American lists its MHIC number, 169645, in the footer of every page, alongside its Walkersville office address on Highlander Boulevard and its weekday hours.
Publishing a license number does not prove the quality of anyone’s work, but it gives a homeowner something concrete to verify.
Veteran-owned employer businesses as a share of all U.S. employer businesses, 2021. Data: U.S. Census Bureau, 2022 Annual Business Survey.
Veteran-owned businesses in context
Veteran ownership is a meaningful slice of the American economy, though a smaller one than many people assume. Census Bureau figures on veteran-owned businesses, drawn from the 2022 Annual Business Survey and published in November 2024, counted 304,823 veteran-owned employer businesses in 2021. That is about 5.4% of the 5,681,118 businesses with at least one paid employee. Those veteran-owned firms generated about $922 billion in revenue, roughly 5.3% of the total.
Veterans as a share of adults in Frederick County, Maryland, and the U.S. Data: American Community Survey 2020 to 2024 5-year estimates.
Frederick County has a deeper connection to military service than the nation as a whole. The Census Bureau’s American Community Survey estimates for 2020 through 2024 put the county’s veteran population at about 16,300 people, roughly 7.5% of residents age 18 and over. The statewide figure for Maryland is about 6.8%, and the national figure is about 6.2%. Fort Detrick, an Army installation, is located in the city of Frederick.
The county it serves
Walkersville sits just northeast of the city of Frederick, and the company’s coverage extends in a ring around it, from Woodsboro and Libertytown to the north and east, to Urbana and Ijamsville to the south, and Middletown, Myersville and Brunswick to the west. The project records on the site reflect that spread: patios and sitting walls on sloped lots in Ijamsville, a front walkway on a brick colonial in Walkersville, river rock around a backyard pool in Frederick.
Snow and ice management rounds out the calendar, giving a crew that mows and builds patios from spring through fall work to do in the winter months.
A small contractor’s online footprint
For owner-operated trades businesses, a website has become less about appearance and more about proof: what was built, where, and by whom. The All American site, with its town-by-town project records, its written process and its published license number, follows that pattern closely.
How much a detailed site adds to the workload of a company that is about two years old will be decided in customers’ yards, not on the screen. What the site does establish is a public record. As more homeowners research contractors online before they ever request a visit, small companies that document their work this specifically are likely to set the standard that the rest of the local market is measured against.
